Social Media Sites to Watch

You’ve mastered Facebook, Pinterest, Snapchat and Instagram. Your mad skills with LinkedIn and Snapchat are almost legendary. And you’ve done it all while running a small business – in fact, you’ve used these platforms to raise brand awareness and increase your bottom line. You’re a savvy social entrepreneur… But who has time to vet all the new social media sites? We outline three promising new sites here for your convenience.

TikTok

If you just used TikTok for its lip-synching capabilities, you’d have a lot of fun. But you’d be missing out on the features that make this unique app experience a go-to weapon for small businesses with a story to tell.

TikTok lets you shoot and combine clips up to 60 seconds in length to create powerful digital content. Imagine a trailer for your business that you create and control, then launch to the community for all to enjoy. Will it be a Spielberg smash or an indie sleeper? It’s up to you to create content that raises awareness and drives traffic. There really are no limits to what you can create, post and learn from. Which is music to the ears of most small business owners.

Peach

Who says social media for business has to be all business? Peach gives you the power to lighten up on the job and then some. It’s part messaging app and part digital activity center, all in the name of serious fun.

Are you a stylist who wants to post a silly image of an employee with a drawn-in moustache? Peach can make it happen. What’s more, it allows you to instantly gauge the reaction – so you can see if your post was a hit or if you need to go back to the drawing board.

Like many new apps, availability continues to evolve. Check your Apple or Android app store to see which of these exciting free platforms make sense for your business.