WARE WINE & SPIRITS, CLEVELAND, MS

Internet disruptions can happen, even with the most reliable internet service provider. What happens when a storm rolls through your town and wipes out your internet connection? For a lot of small businesses, it could be devastating to lose out on a day or a week’s revenue. That’s why Ware Wine & Spirits owner, Brian Ware, planned ahead and added Internet Service Protection to protect his connectivity and his business. Brian said, “It’s invaluable to not have to worry about my internet going down anymore.”

Internet Service Protection is a service that automatically kicks in when your internet is down. It’s an alternate internet connection that’s established and ensures you’re back in business, instantly. The service allows businesses to keep their internet service running, including credit card and point-of-purchase machines during a service outage.

Shortly after Brian started utilizing the service, a tornado came through his town and knocked out the internet for several days. With Internet Service Protection, he was able to continue business as usual and remain open while neighboring businesses remained closed. Before Brian had the service there were many times that his internet connection went down for several hours, which he said, “Cost him a lot of business due to the popularity of debit and credit card payments versus cash.” “Today it’s all about credit cards, so if the internet is out it hurts my business.”

Now with Internet Service Protection, he says, “There are times my internet goes down and I never know it because the backup kicks in automatically.” Brian has seen the value of this service as it has saved him time and money and allowed him to focus on his business and not worry about his internet connection.