Saying, “thank you” is not only polite, it’s a savvy way to tie off a sale while setting the foundation for the next one. Here are some best practices you’ll want to follow to make sure your message is well received – especially online, where a well-placed thank you can add personality to an otherwise technical experience.

Say it often

A thank you is a reward, and who doesn’t like being rewarded? Thank your customers at least three times during the sales process. Here are some examples:

In the beginning:

Thank you for visiting our site! We’re happy you came.

If they’ve provided you with information:

Thank you for providing your email address. We look forward to sending you our latest offers and updates!

Once they’ve made a purchase:

Thank you for your purchase – we’re sure you’ll enjoy it. Please visit again!

Keep It Simple

As the above examples show, you don’t have to write a lot to be sincere. In fact, most consumers will drop off after a sentence or two, so keep your thank you messages short and to the point. Some tips for being brief include:

• Write like you’re speaking to the customer.

Remember, a thank you is part of an ongoing, casual conversation. Stay away from flowery language, big words or overly sappy prose.

• Take a cue from social media

Pretend your thank you message will appear on Twitter. See if you can keep it under 140 characters.

• Say it with a picture

Instead of writing it, use an image or graphic that conveys your thanks. A word of warning, however – have a designer develop something professional and stay away from things like clip art.

Back It Up

If you really want to get a customer’s attention, back your online thank you up with a card or letter in the mail. Use the opportunity to express your gratitude by including a special coupon that encourages repeat business.

If you prefer to keep things virtual, follow up with a link to a personalized video thank you from, you, the business owner or an appropriate member of your sales team. Following the rules above (i.e. keep it simple, conversational, and professionally produced), will ensure your message of gratitude will be well received.

Ask for Something in Return

Don’t be afraid to ask for return business or a recommendation once you’ve said thank you. It shows you care and that you’re confident you can satisfy again. Here are some ways to ask without sounding self-serving:

Thank you for your purchase. If you’re satisfied, please tell others so we can satisfy them, too!

Thanks, it’s been a pleasure serving you! Please tell a friend about us!

Be Spontaneous

Sometimes a thank you that comes out of nowhere is the most welcomed. Some pop-up messages you might try include:

You’re the best – thanks for being our customer!

Thanks for returning – we always enjoy serving you!

Did we thank you today? If not, thanks for your business!

By considering these tips, you can elevate your online ‘thank you’ messages to artful shows of gratitude. Which is something any customer can appreciate.

For more ideas on thanking your customers, read Delighting Loyal Customers.