One of the easiest ways to generate business is through Yelp, the online review site that links you directly to the consuming public. While initially dominated by restaurants, the site has expanded to include all kinds of business, from auto mechanics to tree trimmers. Not Yelp-ing yet? We’ll show you how to get on board and make the most of it.

Set Up Your Page

If you can set up a Facebook page, you can set up a business profile on Yelp. Just follow the step-by-step instructions provided at the Yelp for Business Owners page under the claim my business link.

Be As Detailed As Possible

When setting up your profile, don’t spare the details. Unlike personal social media sites that provide a means to keep things private, the more you reveal about your business, the more business you’re likely to generate.

Remember, for the most part total strangers are viewing your page so don’t overlook the basics, like a detailed address for GPS types and landmarks for those who prefer to wing it. An example of one that covers all the bases is provided:

Custom Rockets, Inc.

4321 Blast Off Avenue

(between Mercury and Venus Streets, across from Space Station Park)

Galaxy, New Mexico

Include your business hours and a link to your website. In addition, add flattering photos of your business, products, employees and customers. The more engaging the images, the more likely viewers will want to be part of the picture.

Actively Monitor and Manage the Message

Once you set up your Yelp page, take an active role in managing reviews. Respond periodically, so people can see you’re engaged, and that you care about what customers have to say.

While you’ll receive your share of positive reviews, a negative one may occasionally surface. If this occurs, take time to process the feedback. If it’s valid, remember that the reviewer is doing you a favor by giving you an opportunity to improve an aspect of your business. If it’s not, you have the luxury of crafting a response that publicly addresses it.

No matter what the circumstances, be courteous and professional in your response. By taking the high road, you will gain the respect of viewers.

Spread the Word

Once your business is on Yelp, don’t keep it a secret. Include a Yelp button on your website and a link to your page in your email signature. Encourage customers to visit and reward them with updated photos, special offers and content. While Yelp prefers reviews happen organically, letting customers know you’re there is the first step to building a review history.

The more you know, the more you can use Yelp to generate business into your location. So why not get started today?