Marketing for the Web: Tools to Keep Your Game on Point

Online marketing is an ever-expanding area that continues to provide small business owners with opportunities. While the tactics and strategies continue to evolve, some of the tools are must-haves for success-minded marketers. Here are a few you may want to consider when marketing for the web.

Ready for Liftoff

Wouldn’t it be nice if there were a tool that could intuitively place your online ads in the best position to be noticed by your most likely customers? The experts at Rocket Fuel have developed just this. By crunching lots of consumer data, they’ve made placement more effective and have helped businesses make the most of their online ad spend.

Image is Everything

You’re not a web designer, but you want a polished looking site, blog, landing page or some other digital asset. Enter Canva, a resource that lets you create or enhance your online imagery. If your pictures paint less than a thousand words, this easy-to-use platform can help you make up the difference.

Gaining Affiliates

Want someone with influence to blog a few words of praise about your product or business? Make CJ Affiliate by Conversant your next stop. It takes affiliate marketing to an entirely new level by giving you access to a broad network of influencers. You control the scale and reach of your message and only pay when it results in a sale.

Get Analytical

What would a discussion about online marketing tools be without Google Analytics? Perhaps you’re already tapping into the resources this pioneering analysis platform has to offer. But, if you’re not, you’re missing out on some of the most telling digital insights you may ever get your hands on.

Socially Active

As social media continues to grow in significance to marketers, so do the tools of the trade. If your budget dollars are limited, you can start small and work your way up with Facebook’s Power Editor. It allows you to create, run and analyze your own ad campaigns. The other social heavyweight, Twitter, also provides a variety of targeted and segmented options.

Make Email Work

Email marketing has been around for a while because it’s a proven strategy that businesses of any size can master. One of the most intuitive platforms is Mailchimp, a hands-on email creation, delivery and analytic tool that’s relatively inexpensive and easy to implement. Within minutes, you can develop, send and begin analyzing your email campaign and apply insights you’ve learned to follow up efforts. You control the scale of your mailings, so it’s easy to manage costs.

No matter what size and type of business you operate, online marketing is part of the landscape. The good news is, there are more tools at your disposal, and the costs and stakes are manageable. If you’re already incorporating online into your marketing strategy, these and other tools can help you take your efforts to the next level. And if you’re just getting your feet wet, understanding what’s available to you will keep you from getting soaked!


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