Exploring Popular Podcasts: A Guide for Entrepreneurs and Business Enthusiasts
Part of the popularity of podcasts is their convenience — you can listen to them while on-the-go and that versatility offers entrepreneurs easy access to information and topics of interest to them and their businesses.
An estimated 135 million people listened to a podcast in the last month, according to September data by Edison Research, compared to the 120 million monthly podcast listeners this time last year.
YouTube, Spotify, and Apple Podcasts are the top platforms for monthly listeners, reports eMarketer using research from April, and most people are accessing podcasts from their phones. The selection of podcasts continues to grow — as of July, Spotify said it had more than 6 million podcast titles.
Business and news consistently rank in the top 10 most popular genres, based on reach, as do comedy, true crime, and society and culture, says Edison Research's first quarter 2024 findings.
If you want to explore some listening options, here are 6 podcasts with a range of styles and topics, from business news and trends to shows featuring successful entrepreneurs and business leaders and experts from every industry.
The $100 MBA
Started in 2014, the daily The $100 MBA and its host Omar Zenhom have become known for business strategies and information that entrepreneurs and business owners can take away and apply right away.
Zenhom, a classroom teacher turned entrepreneur who founded two multi-million dollar businesses, and his wife and entrepreneur Nicole Baldinu started the podcast to share actionable lessons and practical advice to help listeners build a growing, profitable business.
Recent episodes include "Creating a Highly Successful Niche Business" and "How Long Should It Take To Make My First Sale."
Mind Your Business
The weekly Mind Your Business podcast is hosted by online entrepreneur James Wedmore, creator of online courses and training such as Business by Design and Sales Page by Design.
Wedmore shares his expertise and insight while bringing in industry experts as he covers a range of topics from finance and marketing, to the importance of personal development and why it is important to running a successful business.
"Much like your life, your business is a reflection of you," he explains.
Recent podcast titles include "How to Diagnose and Solve Any Problem in Your Business" and "The Power of Your Words."
The Double Win
Every week, hosts Michael Hyatt and Megan Hyatt Miller, creators of the Full Focus Planner, talk with thought leaders, executives, and entrepreneurs to "unlock secrets" about productivity, wellness, and work-life balance.
"We believe that ambitious, high-growth individuals can experience personal and professional fulfillment simultaneously," write the hosts on their website.
Recent episodes include "The Science of Real Happiness" with Harvard professor Arthur Brooks and "Flexing with Time and Tasks" with time-management expert and author Laura Vanderkam.
How I Built This
The biweekly podcast How I Built This is hosted by journalist and award-winning podcaster Guy Raz with interviews with some of the world's most successful companies and iconic brands.
"This business podcast showcases how even the most successful founders face dark and difficult moments. The show is a testament to the value of pushing through challenges because building something big and impactful is worth it," says the platform Wondery.
Recent episodes of the podcast, created by Raz in 2016, include interviews with the founders of Insomnia Cookies, Boston Beer Company, Thrive Market and Kona Ice.
Mind The Business
Small business success stories are the focus of the new podcast Mind The Business, a two-season series from Intuit QuickBooks and iHeart's Ruby Studios.
The hosts — small business owners Jannese Torres, who founded Yo Quiero Dinero, and Austin Hankwitz, who founded Rate of Return — invite entrepreneurs on the show to talk about managing the ups and downs of starting and running a small business.
The podcast's second season, which began in February of 2024, spotlights "relatable stories on what it takes to achieve success as a solopreneur small business owner," says a Quickbooks blog.
Recent podcast titles include "How To Bounce Back from Financial Struggles," "Finding Your Why," and "Client Success Is The Real Success."
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