What do you think when you land on a website that features one column of text on a solid background? “How 1990s,” right?

Having an outdated-looking website can be worse for a company’s credibility than having no website at all. Here are a few tips for designing a website that is credible, easy-to-read, and more likely to convert sales.

3 DOs

1. Start with a professional-looking design template
   Look at the websites of successful companies to get a feel for what “professional” looks like – your site doesn’t have to have the same features, but a good design template will help you achieve a similar layout and color scheme.
2. Use sans-serif fonts
   The extra flourishes of the serif fonts (such as Times New Roman) look muddy on computer screens. Choose a clear and spacious sans-serif font:
   • Arial
   • Calibri
   • Verdana
3. Choose images that add information to the page
   The right image will:
   • Clarify how a product looks or works
   • Clarify a difficult concept
   • Convey the right feeling (gut-level reaction)

3 DON’Ts

1. DON’T use blinking graphics or auto-loading sound
   Your site should help people through the process of researching and buying your products or services. Obtrusive elements distract from your message. Plus, people don’t like them.
2. DON’T include all your products on one page
   Use multiple pages, and design them to flow logically from one to the next – ultimately driving customers to the purchase page or contact information.
3. DON’T use a Flash intro page
   More advanced site designers might be tempted to include an “intro” page with Flash media. Not only is this a waste of time, as most visitors click right past it, but it makes your site difficult to view on cell phones.

Choosing the design is one small step. To learn more about writing the content and promoting your business online, download our eBook.