GENERAL FAQs
Why are you changing your name?
Our new brand better reflects our evolution from a traditional cable company to a full-service connectivity provider that seamlessly connects customers to the things they care about, including family, work, entertainment and community.
This is not simply about rebranding our products under a new name and a new look. We are enhancing the way we do business so that our customers feel like every interaction with us is effortless, our communities know we are here for the long term and the towns and cities we serve are proud to call us a neighbor.
How will NewWave Business’s rebrand to Sparklight Business impact me as a customer?
Leading up to our rebrand, we streamlined our business internet service plans, offering even faster speeds and added value.
We are also further strengthening our commitment to the communities we serve through educational programs, corporate giving and donations of time and resources. Additionally, we will continue our focus on making the lives of our customers easier by providing value-added services, such as expanding customer self-service options through improved residential and business portals and creating a more personalized experience in updated and refreshed local offices.
We will continue to evolve with our customers by offering innovative options to fit your needs while providing helpful, proactive and personal local service.
Did another company purchase NewWave?
NewWave Communications was purchased by Cable One in 2017. Cable One remains our parent company. We are rebranding to better reflect who we are and what we stand for – a company committed to providing our communities with connectivity that enriches their world.
Payments & Banking
Do I have to change my EasyPay info?
You do not need to make any changes to your account on EasyPay at this time. You will be notified in advance of changes should any be required in the future.
Do I need to update anything with my bank?
You do not need to make any changes with your bank at this time. You will be notified in advance of changes should any be required in the future.
Will I need to send payment to a different place?
You can continue to send your monthly payment to the same location. Payments submitted to NewWave Business, Sparklight Business or Cable One Business will be accepted.
Products & Services
Will your services change?
We remain committed to providing internet, cable and phone service as we do today. We've listened to customer feedback to develop plans that offer our customers a variety of options and provide you with the products and services you need to connect to what matters most, and will continue to do so into the future.
Will you still provide cable?
Yes! We know that a number of our customers enjoy cable and we will continue to offer it into the future.
Will my cable or internet plan change?
Your current cable or internet plan will not change as a result of our rebrand.
Will my NewWave email address change?
No – your NewWave email address will not change.
Will my bill increase?
The charges on your bill will not change as a result of our rebrand.
Will you be increasing your HSD speeds?
As a result of customer feedback, we increased speeds on many plans in January 2019 with the introduction of our new internet plans and packages.
Will you be changing data plans?
We've listened to customer feedback in order to provide you with the products and services you need to connect to what matters most.
Will you be adding more channels to our channel lineup?
We have no current plans to change our channel lineup at this time.
Will you still be offering 24/7 support?
Absolutely! Our goal is to deliver the support you need, when you need it, so we will continue to offer 24/7 Tech Support over the phone at 866-460-9283 and online at business.sparklight.com/support
