Maximizing Your Content Budget With AI

Enterprise businesses are learning that it's all about content regarding external and internal promotions. A great video, presentation, or infographic can be the key to a winning pitch.


But great content is costly. Even a one-off project with an agency or consultant could cost thousands for material such as a custom pitch deck. Unsurprisingly, more businesses are considering AI alternatives to content creation.


For starters, they're generally less expensive. And while not a substitute for agency-level creativity, AI can be equally effective in the hands of the right people. We look at some of the options here.


Visual Communications

We live and work in a visual world, so there's no shortage of platforms that use AI in part or exclusively to help users develop high-level graphics and videos. Here are some worth considering.


Adobe Creative Cloud

Adobe offers powerful tools like Adobe Premiere Pro for video editing and Adobe Illustrator for infographic design. While not purely AI platforms, these tools have AI-powered features and integrations that can enhance your workflow.



Canva is a web-based design platform that provides a range of templates and intuitive drag-and-drop functionality for creating infographics and videos. It offers a user-friendly interface and incorporates AI-powered tools for automated design suggestions.



Formerly known as GoAnimate, Vyond is a cloud-based animation software enabling users to create animated videos effortlessly. It offers a library of pre-built templates, characters, and props customized to create engaging explainer videos.



Powtoon is another cloud-based platform that allows users to create animated videos and presentations. It offers a simple drag-and-drop interface and provides a wide selection of templates, characters, and objects to create professional-looking videos.



Biteable is a video creation platform that specializes in creating short, animated videos. It provides a library of customizable templates and a straightforward interface for quickly creating videos.



Animaker is a cloud-based platform allowing users to create animated videos, including explainer videos, infographics, and presentations. It provides pre-built templates and many characters, backgrounds, and visual elements.



Renderforest is an online platform offering various video creation tools, including an infographic video maker. It provides customizable templates, a vast media library, and AI-driven tools to automate the video creation process.


Before You Begin Your AI Journey

The decision to incorporate AI into your content strategy involves more than just a 'jump right in’ approach. By following these steps, you can rest assured you're setting yourself and your organization up for success.


Define Objectives

Determine the specific areas where you want to leverage AI to generate content. It could be creating blog posts, social media content, product descriptions, or other forms of written content.


Choose Your Platforms 

Choose a model or platform that aligns with your objectives, specific needs, and expertise.


Assign Users or Groups

Consider the best person to use the AI platforms you choose. For instance, if you have an in-house creative group, a graphic designer might use Canva. A pr/communications group responsible for press releases might use Chat GPT. Someone who can write a details creative brief would be perfect.


Generate, Review and Refine

Although AI-generated content can be beneficial, it may still require human review and occasional tweaking. Assign writers or designers to review the generated content, and make any necessary adjustments, ensuring everything aligns with your brand.


Monitor and Improve

Continuously monitor the AI output. Collect feedback from users and make improvements to the process. This will help enhance content's accuracy, relevance, and overall effectiveness in the long run.


The AI Face of the Future?

If promotional or explainer videos are included in your content plan—but you don't have the budget to hire a spokesperson—you might think you're out of luck. Not so fast, however. We have some good news!


Synthesia is an AI-powered video synthesis platform that lets you create and customize videos with realistic, computer-generated presenters. The platform uses deep learning and natural language processing techniques to generate videos that simulate human-like presenters speaking different languages, mimicking their facial expressions, gestures, and voices.


One of the notable strengths of Synthesia is its ability to generate videos in multiple languages. By training on vast data, the platform can produce videos with presenters speaking fluently in various languages, allowing businesses with worldwide footprints to customize quickly.


In addition, users can choose from a diverse set of presenters, including different genders, ethnicities, and ages. The platform also allows the customization of gestures, facial expressions, and clothing to make the virtual presenters more engaging and relevant. Pretty futuristic, right?!


Of Course, Business Internet

A robust Business Internet infrastructure will optimize efforts to incorporate AI content-generating platforms into your strategy.


Before you embark, enlist your Sparklight representative's assistance to ensure your Enterprise Business Internet is fast enough, robust enough, and able to withstand the demands of the platforms you choose.


We want you to succeed with AI and are happy to help you navigate this new, exciting frontier. For a quick evaluation or more information, contact us today.